Semrush offers a whole suite for competitive analysis, which I’ve explored in more detail in this post. Unlike traditional keyword research where you start the keyword research process by entering seed keywords, competitor-based keyword research starts with entering your competitor’s domain in the search box. One of the best ways to identify relevant keywords in your niche is to see what keywords your competitors are ranking for. Sign up for a 30-day free trial of Semrush Pro How to Do Competitor-Based Keyword Research (with Semrush’s Competitive Research Toolkit) It will streamline your content creation process and arm you with the right information to create posts that resonate with your audience. SEO Dashboard > Keyword Research > Keyword Magic ToolĮnter your seed keywords and hit the “Search” button.īottom line? Semrush’s Topic Research is the best tool to use if you’re ever in need of fresh topics for your blog. To access Keyword Magic Tool, go through this sequence: What this means is that you can generate tons of keyword ideas and perform a detailed analysis of the keywords to select the best ones for your campaign. With over 20 billion keywords and 142 geo databases, Semrush’s Keyword Magic Tool has the largest keyword database on the market. ![]() Sign up for a 30-day free trial of Semrush Pro How to Do Keyword Research (with Semrush’s Keyword Magic Tool) For a deeper analysis of your target keywords and to generate more keyword ideas, you’ll need to use Semrush’s Keyword Magic Tool. Which is why Semrush’s Keyword Overview tool is perfect for quick keyword analysis. I was able to zero-in on a few long-tail keywords with low KD% by expanding the list of keywords in the Keyword Magic Tool. In the case of “best dslr camera,” every keyword variation that was shown in the overview report had a keyword difficulty percentage of over 80%. You can either pick one of the top keyword variations for your target keywords from the overview report or find more keyword ideas in the Keyword Magic Tool. This is where it would be wise to pick a different combination of keywords. Remember: The higher the keyword difficulty percentage, the tougher it will be to outrank your organic competitors in search results. To get started, plug in your seed keywords into the Semrush search bar. This is where Semrush’s Keyword Overview report can help you. In either of these cases, you’d want to use a keyword research tool to take a quick peek at the monthly search volume and other important keyword metrics. Or, maybe your content marketing efforts generated trending topics in your niche. Perhaps your competitive analysis conjured up keyword ideas that you know are performing well for your competitors. In some cases, you’d have already zeroed-in on your target keywords. Sometimes you don’t need a tool to complicate the keyword research process for you. Quick Keyword Analysis (with Semrush’s Keyword Overview Report) How to Do Competitor-Based Keyword Research (with Semrush’s Competitive Research Toolkit).How to Generate Content Ideas (with Semrush’s Topic Research Tool).How to Do Keyword Research (with Semrush’s Keyword Magic Tool).Quick Keyword Analysis (with Semrush’s Keyword Overview Report).This trial will give you full access to all 40+ tools and features in the Semrush suite, including the 3 keyword research tools we’ll be exploring in detail in this guide. ![]() Sign up for a 30-day free trial of Semrush Pro If you don’t have one, I’d urge you to sign up for a 30-day free tool of Semrush Pro by clicking on the link below. So before we get started, make sure you have an active Semrush account. You’ll be learning the above techniques using the 3 primary keyword research features/tools in the Semrush toolkit:
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